COACH x The Sartorialist

Street style photographers working with big brands may be nothing new, but I do love this collaboration between Scott Schulman of The Sartorialist and American luxury handbag brand Coach.

To celebrate the launch of the AW12 Legacy Collection, the street style snapper shot a series of photographs featuring some of his favourite New Yorkers carrying their choice of bag from the Legacy range. The result feels more real and genuine than a normal ad campaign – less styles, more girl-next-door, and I like it.