About
I’m Alexandra Vanthournout, aka Alex Loves, a 26 year old Belgian freelance fashion journalist living and working in London. After a few years paying my dues at big magazines and fashion houses, I decided to go her own way, and one very boring morning, Alex Loves was born.
The blog does exactly what it says on the tin: it’s the stuff Alex loves, from high street to high end fashion, catwalk to street style, hotel reviews to recipes… these are the adventures of a girl who accidentally and unintentionally became a professional blogger.
I earned my fashion stripes at ELLE Belgium, Wallpaper* and the Louis Vuitton Press Office to name just a few.
The blog was founded in November 2009 and together we’ve been on a real rollercoaster ride, all of which you can discover on the blog. A real highlight was being invited by Chanel in October 2010 to attend their SS11 show in Paris as the first ever blogger to write for Chanel News. You can find the story behind that life-changing moment here.
I only write about things I truly love. That’s why I called it Alex Loves. This is my little dreamworld, a bit like a permanently updated shopping wishlist. If you see a few ads on here, that’s because dreaming doesn’t pay the bills. Sadly. However I never let that compromise the content of my blog.
Life has been pretty amazing since starting this blog, and I consider myself more than lucky to be able to do this every day, so I hope you enjoy it as much as I do. I love hearing your thoughts, comments, ideas, so if you have something to show me, ask me, tell me then email me on me@alexloves.com or just find me on Twitter.
Love, Alex
xxx
All images my own or by its credited sources. Should any of them not have the right credit or cannot be used on this site, please contact me and I will take appropriate measures.
