About
Hi there! My name is Alexandra Vanthournout and I am a 26 year old freelance fashion journalist from Flanders, Belgium based in Islington, London. No one can pronounce my last name, so these days I just go by Alex Loves.
I work as a fashion writer, blogger, social media consultant, copywriter, Twitter addict and full time shopaholic. I earned my fashion stripes at ELLE Belgium, Wallpaper* and the Louis Vuitton Press Office to name just a few.
The blog was founded in November 2009 and together we’ve been on a real rollercoaster ride, all of which you can discover on the blog. A real highlight was being invited by Chanel in October 2010 to attend their SS11 show in Paris as the first ever blogger to write for Chanel News. You can find the story behind that life-changing moment here.
I only write about things I truly love. That’s why I called it Alex Loves. This is not the place for trashing and bashing, this is where I get to share my favourite finds from the fashion world and beyond. This is my little dreamworld, like a permanently updated shopping wishlist. If you see a few ads on here, it’s only because dreaming doesn’t pay the bills. Sadly. However I never let that compromise the content of my blog.
I’m just a pretty regular girl, who just happens to be ‘living the dream’, if I can use that cliche. I consider myself more than lucky to be able to do this every day and I hope you enjoy it as much as I do. I love hearing your thoughts, comments, ideas, so if you have something to show me, ask me, tell me then email me on me@alexloves.com or just find me on Twitter.
Love, Alex
xxx
All images my own or by its credited sources. Should any of them not have the right credit or cannot be used on this site, please contact me and I will take appropriate measures.
