Can’t believe it’s been over a month since I was in Las Vegas as part of WWD MAGIC‘s official blogger team… a holiday, running a half marathon and London Fashion Week sure makes time fly!
In part 1 of my WWD MAGIC adventures, I shared the time I spent in Vegas outside of the show, in part 2 it’s all about the inside scoop of the world’s biggest fashion tradeshow! As part of the official blogging team (there were about 15 of us, U.S. and international bloggers), we held court in the Social House, where throughout the day took part in different panels, discussions and discovery sessions. We got to discover all the brands exhibiting – most of them unknown to me as an international blogger, so it was a great learning experience – and write daily posts about our experiences on the WWD MAGIC blog.
On the panels we discussed topics like what brands really need to know about social media, fitness and swimwear trends (I went crazy over Seafolly’s printed sporty swimwear), “think globally, chat locally” and more. I think it was equally interesting for the audience wanting to learn a little more as it was for me, learning that internationally, bloggers do use social media in different ways. For example, when asked what social media channel a brand should choose if they could only have one, all of the US bloggers chose Instagram, whilst I was far more inclined to pick Twitter.
My favourite part of the whole trip though, was meeting a bunch of great bloggers I would never have met here in London (shout out to Kaelah, Margie, Mai, my London girls Jazmin and Olivia and all the other girls!)
As it was my first ever trade show I had no idea what to expect, but MAGIC was definitely a great first experience. I got to experience Vegas up close, met lovely new people, got to share my little bit of knowledge with others (who hopefully got something out of it), got to know so many new brands, had my first Cronuts and oh… got some nice new swag out of it (scroll to the bottom of this post to see!). All in all, an awesome experience!
With Kaelah and Samantha (The Brunette One)
My favourite swimwear pieces by Seafolly
Olivia and Jazmin being very very very serious in our blogger office!
Cronuts. I was sceptical but well… they’re bloody awesome.
Being a WWD MAGIC blogger is hard work!
INSIDE THE BCBGENERATION SKYBOX
Wearing T by Alexander Wang dress and my personalised BCBGeneration bracelets
Watermelon nails by Scratch
A random encounter with Felix The Cat (and his oversized bag) and me and Mai rocking mad nail/ring combos.
When in the US… fast food.
A WALK AROUND WWD MAGIC
Emerging Designer Showcase / Bri Seeley
Gloriously retro swimwear label Beach Bash
Some of the gang on the last night…
Red & Leopard bag by Ivanka Trump Handbags, Beige Studded Vegan bag by Imoshion, Tie Dye Hoodie by Young Wild and Serene, Monochrome and Leather stripe sweater by Lush, Denim Trench and Skull Lace Parka by Dolly and Molly