2092035739 First Look Inside Chanels New Bond Street Flagship

This morning I had the immense pleasure of being the very first person to walk through the doors of the impressive newly-opened flagship Chanel maison on Bond Street. 18 months in the making, the boutique is an impressive 12.600 square foot heaven over 3 floors where Chanel lovers (like myself!) can enjoy every aspect of the iconic French fashion house.

Chanel 158 New Bond Street was designed by renowned architect Peter Marino – who incidentally is also responsible for the amazing Maison Louis Vuitton just across the street – and rather than trying to impress with a futuristic new design, he stayed true to the brand’s core roots, using Coco Chanel’s famous Rue Cambon apartment as an inspiration. The store is based around a central atrium, featuring a gigantic pearl necklace artwork by French artist Jean-Michel Othoniel which goes all the way up to the third floor.

On the ground floor you’ll find the Bag Bar – a space solely dedicated to all the bags, both classic and seasonal – which just by itself is the size of the entire previous boutique. There’s a space dedicated to the watches, jewellery, beauty, small leather goods, sunglasses and just about every Chanel accessory you could possibly imagine. The first floor brings you to the ready-to-wear and shoe areas, currently filled with the Métiers d’Art Paris-Edimbourg collection. For me personally it’s a great joy to see the full collection in store, as I was so lucky to have attended the show in Scotland back in December. The second floor is a more intimate space made to look like the apartment, which boast some more exclusive (couture) pieces and can be closed off for VIP shopper. The walls are covered in gold tweed, the

Throughout the store there’s a number of especially commissioned artworks, chosen to complement the store as well as vintage furniture and carpets to give the boutique a very cosy feel, as if you’ve just walked into someone’s (very impressive) home. There’s an abundance of seating areas (for husbands, perhaps?) and the dressing rooms are about the size of a London studio apartment. With the new boutique, Chanel hopes to lower the threshold for people coming to the store and turn it into a destination on its own – the idea being you don’t have to be able to afford it, to be able to enjoy going to the store. I’ve never seen this much Chanel stocked within one place, so it’s almost a museum for all things Chanel. Personally, I couldn’t think of a happier place to be…

Chanel Flagship Boutique London
158-159 New Bond Street
Opens to the public Wednesday June 12th

p.s. For more images (yes, MORE!) check out the Alex Loves Facebook Page
p.p.s. All images my own. If you are going to use them, please contact me first (and credit me appropriately). Pretty please?

1340346875 First Look Inside Chanels New Bond Street Flagship 1517159369 First Look Inside Chanels New Bond Street Flagship 383801976 First Look Inside Chanels New Bond Street Flagship 1737532011 First Look Inside Chanels New Bond Street Flagship 1834330994 First Look Inside Chanels New Bond Street Flagship  472208239 First Look Inside Chanels New Bond Street Flagship 795913231 First Look Inside Chanels New Bond Street Flagship  162480477 First Look Inside Chanels New Bond Street Flagship  473471443 First Look Inside Chanels New Bond Street Flagship  795698867 First Look Inside Chanels New Bond Street Flagship 989511229 First Look Inside Chanels New Bond Street Flagship  1833460176 First Look Inside Chanels New Bond Street Flagship  1737320663 First Look Inside Chanels New Bond Street Flagship  385716426 First Look Inside Chanels New Bond Street Flagship  807566746 First Look Inside Chanels New Bond Street Flagship 58163960 First Look Inside Chanels New Bond Street Flagship 188976528 First Look Inside Chanels New Bond Street Flagship  1895201942 First Look Inside Chanels New Bond Street Flagship 1134789620 First Look Inside Chanels New Bond Street Flagship  852720617 First Look Inside Chanels New Bond Street Flagship  721796543 First Look Inside Chanels New Bond Street Flagship  1763752644 First Look Inside Chanels New Bond Street Flagship 1517634978 First Look Inside Chanels New Bond Street Flagship

407913183 First Look Inside Chanels New Bond Street Flagship

1353731259 First Look Inside Chanels New Bond Street Flagship  1675998171 First Look Inside Chanels New Bond Street Flagship 311774150 First Look Inside Chanels New Bond Street Flagship  566277288 First Look Inside Chanels New Bond Street Flagship 119495156 First Look Inside Chanels New Bond Street Flagship  877307542 First Look Inside Chanels New Bond Street Flagship  1014934014 First Look Inside Chanels New Bond Street Flagship 254498460 First Look Inside Chanels New Bond Street Flagship  1292784097 First Look Inside Chanels New Bond Street Flagship 1204508920 First Look Inside Chanels New Bond Street Flagship  1956554650 First Look Inside Chanels New Bond Street Flagship 99508101 First Look Inside Chanels New Bond Street Flagship  918266085 First Look Inside Chanels New Bond Street Flagship 275008951 First Look Inside Chanels New Bond Street Flagship  1220500420 First Look Inside Chanels New Bond Street Flagship  969909209 First Look Inside Chanels New Bond Street Flagship 177888441 First Look Inside Chanels New Bond Street Flagship 6247840 First Look Inside Chanels New Bond Street Flagship  1115312861 First Look Inside Chanels New Bond Street Flagship  1475363055 First Look Inside Chanels New Bond Street Flagship  1688584079 First Look Inside Chanels New Bond Street Flagship  1821487335 First Look Inside Chanels New Bond Street Flagship 1606700935 First Look Inside Chanels New Bond Street Flagship  783595420 First Look Inside Chanels New Bond Street Flagship 501303546 First Look Inside Chanels New Bond Street Flagship 388252131 First Look Inside Chanels New Bond Street Flagship  611434115 First Look Inside Chanels New Bond Street Flagship 1426146974 First Look Inside Chanels New Bond Street Flagship  1716828672 First Look Inside Chanels New Bond Street Flagship 1082873004 First Look Inside Chanels New Bond Street Flagship  1943972814 First Look Inside Chanels New Bond Street Flagship 1716089666 First Look Inside Chanels New Bond Street Flagship  389647199 First Look Inside Chanels New Bond Street Flagship  782859558 First Look Inside Chanels New Bond Street Flagship  503087688 First Look Inside Chanels New Bond Street Flagship   1608090939 First Look Inside Chanels New Bond Street Flagship 2030463081 First Look Inside Chanels New Bond Street Flagship  1246992137 First Look Inside Chanels New Bond Street Flagship  4366110 First Look Inside Chanels New Bond Street Flagship 970090853 First Look Inside Chanels New Bond Street Flagship  2079813144 First Look Inside Chanels New Bond Street Flagship  1218613626 First Look Inside Chanels New Bond Street Flagship 1853717546 First Look Inside Chanels New Bond Street Flagship  1562936140 First Look Inside Chanels New Bond Street Flagship  357763784 First Look Inside Chanels New Bond Street Flagship  1572013228 First Look Inside Chanels New Bond Street Flagship  1860631502 First Look Inside Chanels New Bond Street Flagship 149755794 First Look Inside Chanels New Bond Street Flagship 751041713 First Look Inside Chanels New Bond Street Flagship   961146499 First Look Inside Chanels New Bond Street Flagship  1074600438 First Look Inside Chanels New Bond Street Flagship  2040393615 First Look Inside Chanels New Bond Street Flagship   775092930 First Look Inside Chanels New Bond Street Flagship  150002992 First Look Inside Chanels New Bond Street Flagship  1255529043 First Look Inside Chanels New Bond Street Flagship 2038441267 First Look Inside Chanels New Bond Street Flagship 1933913130 First Look Inside Chanels New Bond Street Flagship  1074844492 First Look Inside Chanels New Bond Street Flagship 828386135 First Look Inside Chanels New Bond Street Flagship  37082167 First Look Inside Chanels New Bond Street Flagship 619329893 First Look Inside Chanels New Bond Street Flagship  398444037 First Look Inside Chanels New Bond Street Flagship  529254765 First Look Inside Chanels New Bond Street Flagship   1571737106 First Look Inside Chanels New Bond Street Flagship 1861955952 First Look Inside Chanels New Bond Street Flagship 1681799273 First Look Inside Chanels New Bond Street Flagship  1466681097 First Look Inside Chanels New Bond Street Flagship 865152294 First Look Inside Chanels New Bond Street Flagship  12898888 First Look Inside Chanels New Bond Street Flagship 1070463298 First Look Inside Chanels New Bond Street Flagship  211289636 First Look Inside Chanels New Bond Street Flagship 2112421439 First Look Inside Chanels New Bond Street Flagship  1999501094 First Look Inside Chanels New Bond Street Flagship  106762043 First Look Inside Chanels New Bond Street Flagship   332864777 First Look Inside Chanels New Bond Street Flagship 545448553 First Look Inside Chanels New Bond Street Flagship   467866209 First Look Inside Chanels New Bond Street Flagship 1788078716 First Look Inside Chanels New Bond Street Flagship  1506153758 First Look Inside Chanels New Bond Street Flagship 1616307045 First Look Inside Chanels New Bond Street Flagship  578020376 First Look Inside Chanels New Bond Street Flagship  78383436 First Look Inside Chanels New Bond Street Flagship

 287710074 First Look Inside Chanels New Bond Street Flagship939128362 First Look Inside Chanels New Bond Street Flagship 1809264740 First Look Inside Chanels New Bond Street Flagship  1484967686 First Look Inside Chanels New Bond Street Flagship 703739673 First Look Inside Chanels New Bond Street Flagship  447203449 First Look Inside Chanels New Bond Street Flagship  274907490 First Look Inside Chanels New Bond Street Flagship 590822912 First Look Inside Chanels New Bond Street Flagship  1380435485 First Look Inside Chanels New Bond Street Flagship 1628584317 First Look Inside Chanels New Bond Street Flagship  1204671535 First Look Inside Chanels New Bond Street Flagship 1956129615 First Look Inside Chanels New Bond Street Flagship 2091656231 First Look Inside Chanels New Bond Street Flagship  1341774663 First Look Inside Chanels New Bond Street Flagship 1049174874 First Look Inside Chanels New Bond Street Flagship  232578108 First Look Inside Chanels New Bond Street Flagship  119133475 First Look Inside Chanels New Bond Street Flagship 877406787 First Look Inside Chanels New Bond Street Flagship  1161613920 First Look Inside Chanels New Bond Street Flagship   1354154094 First Look Inside Chanels New Bond Street Flagship 1675837196 First Look Inside Chanels New Bond Street Flagship 1159796962 First Look Inside Chanels New Bond Street Flagship  1987372932 First Look Inside Chanels New Bond Street Flagship 117710751 First Look Inside Chanels New Bond Street Flagship  877781247 First Look Inside Chanels New Bond Street Flagship  1049946600 First Look Inside Chanels New Bond Street Flagship 230758022 First Look Inside Chanels New Bond Street Flagship

pixel First Look Inside Chanels New Bond Street Flagship
  • http://twitter.com/alexlovesblog/status/344091884802674688/ Alex Loves (@alexlovesblog)

    P.S. I think 151 pictures should do it… http://t.co/qcGy8HNuFe

  • http://twitter.com/alexlovesblog/status/344106985161109504/ Alex Loves (@alexlovesblog)

    An exclusive first look inside @Chanel’s brand new New Bond Street flagship store! http://t.co/qcGy8HNuFe

  • http://twitter.com/India_Alexandra/status/344121345761763328/ @India_Alexandra

    First Look Inside Chanel’s New Bond Street Flagship http://t.co/3dyk0EymsV
    UMMM WOWWWWW

  • http://twitter.com/luciekerley/status/344145212974710788/ @luciekerley

    “@Alexxxje: CHANEL CHANEL CHANEL <3 http://t.co/arfs8wun56 LOVE THIS! I’ll take a floppy hat, a pair of chunky boots & a bag please!

  • http://twitter.com/_OnlineStylist/status/344150343233445889/ @_OnlineStylist

    Gorging on @CHANEL with @Alexxxje’s beautiful post http://t.co/HBCjG1aZYd

  • http://twitter.com/alexlovesblog/status/344220116864626689/ Alex Loves (@alexlovesblog)

    I was the very first person to walk into Chanel’s new incredible London flagship this morning… have a look! http://t.co/qcGy8HNuFe

  • http://twitter.com/alexlovesblog/status/344428640794193920/ Alex Loves (@alexlovesblog)

    First look inside Chanel’s enormous new London flagship store! http://t.co/qcGy8HNuFe

  • Hadassah Goldman

    The next best thing to actually being there!!!!

  • Pingback: The Saturday Fashion News Catch Up - Coco's Tea Party

  • Pingback: The Saturday Fashion News Catch Up | jpsrefashion

  • Namfon

    Very poor customer service especially cashier staff who provide customer the vat refund. Definitely not come back to this shop again better buy at Harrods always number one customer service.I bought £3000 bag but service has been given is zerooooo.