MSGM is by far the best thing to come out of Italy since pasta. Seriously. Over the past couple of seasons the brand has gone from strength to strength, first with a cult following and looking at the SS13 lookbook, they are now ready to take over globally. As ever, they’ve played with mismatched quirky prints, colours, materials, different volumes, all blended together with a hint of “cute”. Add to that the not-overly-expensive-pricetag, and you’ve got a winner of a collection, about to hit the shops now.
I’ll have all of it, please? These are some of my favourite looks (yes, there’s more).
Shop MSGM Cruise and SS13 right here: