Meet Shay & Blue, London’s newest boutique perfumery. The brainchild of Dom De Vetta (former Senior Vice President of Chanel and Global General Manager of Jo Malone – take that for a CV!) and perfumer Julie Massé, Shay & Blue is a new British fragrance house with a difference. Made by hand and with real flowers, fruits and spices, Shay & Blue use time-honoured artisanal expertise to create a number of timeless luxury scents available in both fragrances and candles – signature scents include Altropa Belladona, Blood Oranges, Amber Rose, Sicilian Lime and more.

Not only does Shay & Blue smell great, under the creative guidance Style Director and Brand Ambassador Julia Sarr-Jamois (the beautiful and stylish fashion editor of Wonderland magazine), it looks great too – the beautiful luxurious blue packaging makes this a perfect gift – perfect Mother’s Day gift idea! Shay & Blue is available to buy online, launched at Harvey Nichols last week and they also opened the doors of their very own boutique in Marylebone just this weekend. Exciting times ahead for this new fragrance house!

To celebrate the opening of the Shay & Blue Boutique, I get to give 10 of my readers a 30ml bottle of Atropa Belladonna worth £30. Fancy yourself a bit of a fragrance buff? Simply visit the Marylebone boutique and snap or tweet a brief review of your favourite scent with the hashtag #AlexLovesShayAndBlue.  You have until Friday the 8th of March to enter after which I will choose the 10 best entries!

Shay & Blue London
80 York Street
Old Marylebone
London W1H 1QW


Shay & Blue AmberRose_Final Shay & Blue SicilianLimes_Final SLavender_FinalShay & Blue


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  • http://www.absolutelymrsk.blogspot.com Absolutely Mrs. K

    again, a fabulous tip! keep those tips coming and i will be coming back to london! so much to discover! PS heb je tijd tot in mei voor deze giveaway ;)!

  • http://twitter.com/AbsolutelyMrsK/status/308526561995390976/ @AbsolutelyMrsK

    another fabulous #ldn tip! have to check it out! PS OMG what an amazing #giveaway http://t.co/JJPYhinkSG @Alexxxje

  • http://twitter.com/alexlovesblog/status/308565618947411968/ Alex Loves (@alexlovesblog)

    Fancy winning a bottle of @ShayandBlue perfume? Details on the blog! http://t.co/OXBoGJaB1a

  • http://twitter.com/Alexxxje/status/308615114565775360/ Alex Vanthournout (@Alexxxje)

    Hands up if you fancy winning a 30ml Atropa Belladonna @shayandblue perfume? http://t.co/xoQwBK7Ltx #AlexLovesShayAndBlue

  • http://twitter.com/Alexxxje/status/309642781301805056/ Alex Vanthournout (@Alexxxje)

    Still time to enter my @shayandblue competition! Details on how to win one of the 30ml bottles of perfume on the blog http://t.co/xoQwBK7Ltx

  • http://twitter.com/alexlovesblog/status/309642783176667136/ Alex Loves (@alexlovesblog)

    Still time to enter my @shayandblue competition! Details on how to win one of the 30ml bottles of perfume on the blog http://t.co/OXBoGJaB1a

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  • http://twitter.com/Alexxxje/status/310050686945599488/ Alex Vanthournout (@Alexxxje)

    Still time to pop by the @shayandblue boutique and win a bottle of Altropa Belladonna! http://t.co/xoQwBK7Ltx