What do you think of McQ’s new SS13 ad campaign? Shot by David Sims and featuring Manon Leloup and Matt Bell (I’m not going to pretend that I know who they are – I don’t…), it’s definitely a very dark and moody campaign.
Although I love the images, they definitely feel more like an A/W campaign and I wish it would be a bit more indicative of the actual collection… SS13 is a lot lighter and has lots of colour and print in it (just have a look here), which you can’t tell from these.
What do you think? Love or hate?