McQ Spring Summer 2013 Ad Campaign

What do you think of McQ’s new SS13 ad campaign? Shot by David Sims and featuring Manon Leloup and Matt Bell (I’m not going to pretend that I know who they are – I don’t…), it’s definitely a very dark and moody campaign.

Although I love the images, they definitely feel more like an A/W campaign and I wish it would be a bit more indicative of the actual collection… SS13 is a lot lighter and has lots of colour and print in it (just have a look here), which you can’t tell from these.

What do you think? Love or hate?