A while ago I discovered Three Floor, a young cult label that seemed to appear out of nowhere and instantly became one of my favourites. This is a collection for chic girls with a badass sense of style, the Cool Girls. On top of being unlike any other label around, it’s surprisingly affordable. So when this new SS13 collection landed online a few weeks ago, I was officially smitten, a member of the Three Floor Fan Club.
As you do when you discover something new you love, I wanted to know more about where this label came from, who designs it, what the story was, so I decided to investigate a bit further… As it turns out, there’s very little to find out – almost on the verge of being a little mysterious. On its own website, there’s no mention of a designer, no background, no biography, no nothing. I finally managed (virtually) to get hold of mysterious Han, the Creative Director of Three Floor, a Central Saint Martins Graduate for a little chat about the coolest label on the block:
Hello there, who are you?
I’m Han, Creative Director of Three Floor.
How did you get into fashion design?
As a young boy I helped out with a family business, but I left (cause I hated it!) and found a way out….
And here I am!
What inspires you?
Things that happen around me… everyday life, friends, anything which catches my attention.
Who is the Three Floor girl?
She likes a little bit of attention, is effortless, but doesn’t take herself too seriously.
Where would you like to see Three Floor in 5 years’ time?
All designers dream for the brand to be more established, friends have told me if we do a cheaper range
we can call it ‘first floor’ or a high fashion range could be ‘fourth floor’! Haha.. You never know.
What’s the one item every woman should have in their wardrobe?
A good pair of sunglasses, always good for hiding on the not-so-great days.
If you could collaborate with anyone, who would it be?
We always dreamed of collaborating with Moxham and our dreams have come true.. watch out for A/W 13.
Is there anyone you would love to see wearing your pieces?
It’s always exciting to see anyone wearing Three Floor on the street, but Elle Fanning or Cara Delevinge would be delightful.
If there was a soundtrack to your life, what would be playing right now?
I can’t get this song out of my head today, Alicia Keys – Girl is on fire. I get bored easily, life soundtrack is a bit ambitious!
You can now buy the SS13 collection on www.threefloorfashion.com