Meadham Kirchhoff Amazon
1. Loveless Women’s Sweatshirt /// 2. Unicorn Women’s Sweatshirt /// 3. Monster Men’s Sweatshirt /// 4. Mother May I Women’s Sweatshirt ///

Amazon is where I buy my books and gadgets, but I’ve never really considered it for buying my clothes. However, that is all about to change, as Amazon is reinventing itself as a serious online fashion contender, with the recent launch of their new Premium Store, as well as its very first exclusive collaboration with London-based duo Meadham Kirchhoff. The collection consists of 4 sweaters – 3 for women, 1 for men – featuring Meadham Kirchhoff’s usual eclectic style, for just £75 each.

So what do you think – will you consider Amazon for your next online clothing purchases?

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