Meadham Kirchhoff 850x1104 Amazon collaborates with Meadham Kirchhoff on its first collection
1. Loveless Women’s Sweatshirt /// 2. Unicorn Women’s Sweatshirt /// 3. Monster Men’s Sweatshirt /// 4. Mother May I Women’s Sweatshirt ///

Amazon is where I buy my books and gadgets, but I’ve never really considered it for buying my clothes. However, that is all about to change, as Amazon is reinventing itself as a serious online fashion contender, with the recent launch of their new Premium Store, as well as its very first exclusive collaboration with London-based duo Meadham Kirchhoff. The collection consists of 4 sweaters – 3 for women, 1 for men – featuring Meadham Kirchhoff’s usual eclectic style, for just £75 each.

So what do you think – will you consider Amazon for your next online clothing purchases?

pixel Amazon collaborates with Meadham Kirchhoff on its first collection
  • http://twitter.com/alexlovesblog/status/279552693205352448/ Alex Loves (@alexlovesblog)

    BLOGGED: Amazon collaborates with Meadham Kirchhoff on its first own fashion collection http://t.co/6RQYf7Am

  • http://twitter.com/Alexxxje/status/279552691087237123/ Alex Vanthournout (@Alexxxje)

    BLOGGED: Amazon collaborates with Meadham Kirchhoff on its first own fashion collection http://t.co/R8paDTVY

  • http://twitter.com/SMS_Style Anna Hart

    I had no idea Amazon were planning on doing this – will be really interesting to see how it goes! Love that men’s sweater. xx

    South Molton St Style

    • http://www.alexloves.com Alex Loves

      I think it will be interesting to see how it turns out! They obviously have the power and the knowledge to do this… x

  • http://twitter.com/alexlovesblog/status/279595208566530049/ Alex Loves (@alexlovesblog)

    Amazon reinvents itself as a fashion retailer with a collaboration with Meadham Kirchhoff http://t.co/6RQYf7Am