It seems like Balmain is undergoing a bit of transformation lately. Now under new Creative Director Olivier Rousteing (who is just 26!), the fashion house is exploring life after Decarnin, who revamped the label to one of the hottest labels around. As part of the new chapter in Balmain’s long history, they launched its latest perfume “Ivoire” this Monday at Claridges Ballroom in London – or should I say relaunched?
Ivoire is actually a re-edition of Pierre Balmain’s 1979 signature perfume, immensely popular in the Eighties, but with a 2012 twist. The new version of the fragance was designed to resemble Balmain’s heritage, richness, a touch of nostalgia and modernity. Perfume designers Michael Almairac and Jacques Flori worked on rewriting the signature, and together they came up with a fragance that unfolds the “elegant seduction of vetiver and cedarwood, a patchouli heart freed of its earthy accents, and rounded into a precious, delicate vanilla.” In other words, it smells pretty damn good.