Olympic Fever is officially here, that much you probably already know, London is sports-crazy right now. Exercising has never been sexier and it seems H&M agrees. Yesterday I went to the launch of the H&M’s inaugural pop up shop in Covent Garden, dedicated just to their sportswear range. Being a recently-converted gymbunny, I’m constantly on the lookout for nice looking yet functional sportswear, and H&M’s range is just that. And a fraction of the price of the big labels, if you needed any more convincing.
I’m sure the boys in my gym would love me rocking up in a gold sportsbra and pair of shorts, but I think I’ll keep it slightly more conservative… The H&M sportswear range is both for men and women, and even kids (which I’ve never really seen before).
The Coven Garden pop up is open to public from today (July 6), whilst the Westfield Stratford concept store opens tomorrow at noon. First 200 customers at Westfield tomorrow will get a £5 gift card and goodybag. GOOOO!