You might start to think I’ve moved to Paris with the amount of Parisian posts I’ve been doing lately, but that’s because I’ve been lucky enough to pop across the Channel several times in the past few weeks. Last week I was invited by French lingerie label Empreinte to discover their new Atelier Lingerie, their first standalone boutique – with a twist.

L’Atelier Lingerie Empreinte is definitely different than any other lingerie shop I’ve ever been to. For one, you’re not bombarded by the full range when walking in – the boutique is a serene place, with just a handful of styles on display to inspire you. Over 5000 pieces are kept in stock near the fitting rooms downstairs, and a personalised selection will be presented to you once one of the lovely assistants takes your correct measurements.

The deeply personal service continues once you’ve selected your items, with the option to have them customised in store in the glass sewing atelier at the centre of the shop. You have the option of attaching trinkets and little accessories like bows and flowers etc – or even having letters or images embroidered, a totally unique concept for lingerie, as far as I know. They also offer a small selection of swimwear – again with the same attention to detail and available in different cup sizes.

Myself and a handful of French bloggers were given an introduction to the brand and the boutique by Empreinte’s President Philippe Berthaux, after which we were allowed to test the boutique’s services for ourselves. I was measured first (quite reluctantly so, I knew what was coming) as 90% of women apparently wear the wrong size bra, and yes, it was indeed the case with me. The sales assistants then brought me a selection of lingerie in my size to try on, after which I got to customise. I had initials put on mine, you know, in case I (or my other half) forget.

Going to the Atelier Lingerie Empreinte has a distinct couture feel to it, if there were such a thing for lingerie: a highly personal, technical and individual experience for every single customer. Although the label is available to buy in stores worldwide, I highly recommend popping by if you’re in Paris!

Empreinte L’Atelier Lingerie
13 rue Saint-Florentin
75008 Paris
France


To celebrate the launch, Empreinte screened a holographic show throughout the shop at night for 5 nights. Quite a surprise for unknowing passers-by!



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Empreinte Swimwear


Customising your lingerie:
L'Atelier Lingerie Empreinte ©www.alexloves.comL'Atelier Lingerie Empreinte ©www.alexloves.comL'Atelier Lingerie Empreinte ©www.alexloves.comL'Atelier Lingerie Empreinte ©www.alexloves.comL'Atelier Lingerie Empreinte ©www.alexloves.comL'Atelier Lingerie Empreinte ©www.alexloves.comL'Atelier Lingerie Empreinte ©www.alexloves.comL'Atelier Lingerie Empreinte ©www.alexloves.comhttp://www.empreinte.eu
Empreinte SS12

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