Chances are, like me just a couple of weeks ago, you’ve never really heard of before. Which pretty soon you’ll find quite strange, because the site is about to explode all over the UK fashion scene. The online shopping destination is the most popular online retailer in Scandinavia with over 10 million visitors per month! Alongside their own brands (which are absolutely fab and affordable), they also stock a number of other brands – the Scandinavian Asos, if you will.

They’ve just officially launched in the UK and I got to discover at a launch at the W Hotel a few weeks ago with Finnish Sandra Hagelstam of 5 Inch and Up – who’s currently designing a collection for Nelly – and I fell in love. The clothes are definitely great, but it’s the shoes that had my heart beating a little faster! So, I went back for a closer look… I got a *little* obsessed with the studded shoes from Nelly Trend. Studded flats, heels, wedges… so, so, so many great shoes!

I can’t wait for you guys to start discovering along with me, as I’m sure the site will appear on the blog a LOT more! © © © © © © © © © © © © © ©

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