Ice-Watch launch F*** Me I’m Famous range

A few weeks ago (when there was still glorious sunshine… remember that?) I went to the launch of the Ice-Watch collaboration with Cathy Guetta (as in, David’s wife), who run the popular F*** Me I’m Famous clubnight in Ibiza every summer. Cathy transformed designed 6 watches: 4 colourful rubber ones with bright graphics for the daytime, and 2 classic black and white ones for the evening.

On the rooftop terrace of the lovely Aqua Nueva we were treated to a night of music, delicious food and a cocktail in all colours of the rainbow (which happens to be all the colours of the Ice Watches, incidentally). The McFly boys were on hand to DJ (cue excited screams from Miss Fashionista Barbie – I didn’t recognise them) – Ice-Watch sponsors their UK tour – and Esmee Denters (protégée of Justin Timberlake) treated us to her latest single.

If you’ve never heard of Ice-Watch, let me introduce you: it’s a Belgian brand currently taking over the world (they sold 4.2 million watches in 2011!). With the low price points, great quality and fun colours, they aim to make the watch an easily changeable accessory, a watch for every outfit, if you will. Recently the likes of Katy Perry, The Saturdays and yes – screeaaaaam – even One Direction have all been spotted wearing them. I love the Lego-style box they come in, which can be used as a moneybox afterwards. I hardly ever wear a watch, as the one I have is a “serious” watch, but these make wearing them fun again!

The F*** Me I’m Famous range is sold exclusively at Selfridges Oxford Street.

F*** Me I'm Famous ©www.alexloves.comThe F*** Me I’m Famous CollectionF*** Me I'm Famous ©www.alexloves.comF*** Me I'm Famous ©www.alexloves.comEsmee DentersF*** Me I'm Famous ©www.alexloves.comF*** Me I'm Famous ©www.alexloves.comFashionista Barbie, Moi and my friend LizF*** Me I'm Famous ©www.alexloves.comA lovely evening on the Aqua Nueva roof terrace!F*** Me I'm Famous ©www.alexloves.comF*** Me I'm Famous ©www.alexloves.comA McFly, apparently

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