London Fashion Week AW12: The magical world of McQ!

London Fashion Week AW12: The magical world of McQ!

For the first time ever, McQ had its very own catwalk show, and I was lucky enough to score one of the golden tickets. Alexander McQueen’s diffusion has been slowly but steadily making its mark over the past couple of seasons, and now Sarah Burton has taken over as Creative Director and with a first McQ shop opening on Dover Street in March, the sister line is set to finally step into the limelight as a true label in its own right.

The show definitely made sure we took notice – a start studded front row (Salma Hayek, Anna Wintour, Samantha Cameron), a real theatrical show and a fantastic collection. On a bed of autumn leaves, the first models (male and female) all came out sporting military looks, with some sharply tailored coats, leathers, tartans and badass over-the-knee boots. The heavy military vibe then turned into a series of fun velvet and tulle ballgowns, finishing with a white ‘wedding dress’ version worn by Kristen McMenamy, who delivered a real chilling performance. She stopped mid-catwalk, where she was showered with autumn leaves. She then crouched to the floor to reveal a long piece of rope. As she pulled the rope and walked back, the plain backdrop opened up a whole forest behind, complete with treehouse, where she strolled in and casually got herself a drink. Guests had to leave the building through the forest, with some journo’s stopping by the treehouse for a drink with McMenamy. Of course.

Real “Fashion Moments” are a rare thing. In my 10-season long career at LFW, I can still count them on one hand, but this show, this finale, this collection, definitely counts as one of them. That very moment was for me the making of McQ as a real player on the fashion scene.

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