Julian J. Smith collaborates with River Island

London Fashion Week is almost here… can you feel it? Lots of exciting news and projects have been announced in the run up to the big event, and this is one of the juicy tidbits I just received: up-and-coming designer Julian J. Smith has designed an absolutely fantastic capsule collection for high street giant River Island as part of their Design Forum scheme.

To celebrate the collaboration, and to celebrate River Island’s sponsoring of the new FASH/ON FILM initiative by the British Fashion Council, the collection will be showcased in a fashion film shown during LFW. FASH/ON FILM is a new project which will support and promote the relationship between young filmmakers and fashion designers, with their films being shown as part of the London Fashion Week Schedule.

I personally can’t wait to see the film, because the collection looks absolutely fantastic and I love the idea of fashion films becoming more of a widely used medium. I would even go so far as saying this has been one of my favourite high street designer collaborations in a long, long time!

The collection lands in stores in April, and I’ll be the first in line to get my hands on one of those wedges and cut out dresses!

Some of my favourite bits of the collection:

Julian J Smith for River IslandJulian J Smith for River Island Design ForumJulian J Smith for River Island Design Forum

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