IMG_8733Jenny Packham launched her first collaboration with Debenhams this week, designing an affordable range of “occasionwear” as part of the ongoing Designers at Debenhams project. After Kate Middleton wore a number of her dresses last past year, British designer Jenny Packham has fast become a household name when it comes to elegant evening gowns, but not everyone has a royal budget. The “No.1 Jenny Packham” Debenhams range will appeal to the high street market, with prices starting at just £85 for a dress.

The unveiling was held in the suitably regal French Salon at Claridges, where we saw a range of elegant and classic evening gowns, jewellery, hairpieces, shoes and even bridesmaids dresses. Personally, I’m not a huge fan of “occasionwear” and long gowns, as I’d much rather spend the money on a dress I can regularly wear after the event. The No.1 Jenny Packham range does have some nice accessories like the hairpieces, jewellery and glitter envelope clutches I would add to make an outfit more “weddinglike”.

No.1 Jenny Packham for Debenhams lands in store and online from April.

No.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.comNo.1 Jenny Packham Debenhams ©www.alexloves.com

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  • http://twitter.com/Alexxxje/status/167551257307922432/ (@Alexxxje) (@Alexxxje)

    BLOGGED: Jenny Packham designs range for Debenhams http://t.co/uLKEUrqv (@TheJennyPackham, @debenhams)

  • http://twitter.com/Alexxxje/status/167581005513895937/ (@Alexxxje) (@Alexxxje)

    No.1 Jenny Packham for Debenhams http://t.co/op4nUuKZ

  • http://skye-loves.com/ Skye from Skye Loves…

    Everything looks great in the photos. But what is the collection like in real life? Are the fabrics nice, or do they feel cheap?

  • http://twitter.com/majmer/status/168524283646189568/ Murtaza Ajmer (@majmer)

    Jenny Packham designs range for Debenhams | Alex Loves http://t.co/y13MF1Pj

  • http://twitter.com/Layluuh/status/174540167317700608/ Layla AlAraj (@Layluuh)

    Jenny Packham designs range for Debenhams | Alex Loves http://t.co/piuga5eu @victoriabeckham