Jenny Packham launched her first collaboration with Debenhams this week, designing an affordable range of “occasionwear” as part of the ongoing Designers at Debenhams project. After Kate Middleton wore a number of her dresses last past year, British designer Jenny Packham has fast become a household name when it comes to elegant evening gowns, but not everyone has a royal budget. The “No.1 Jenny Packham” Debenhams range will appeal to the high street market, with prices starting at just £85 for a dress.

The unveiling was held in the suitably regal French Salon at Claridges, where we saw a range of elegant and classic evening gowns, jewellery, hairpieces, shoes and even bridesmaids dresses. Personally, I’m not a huge fan of “occasionwear” and long gowns, as I’d much rather spend the money on a dress I can regularly wear after the event. The No.1 Jenny Packham range does have some nice accessories like the hairpieces, jewellery and glitter envelope clutches I would add to make an outfit more “weddinglike”.

No.1 Jenny Packham for Debenhams lands in store and online from April.