To celebrate the newly launched website for Vogue France, its new editor-in-chief Emmanuelle Alt released a hilarious Eighties-style video in which she lip-synchs to Wham!’s Wake Me Up Before You Go Go. Dressed in all-white, Alt seems to have a blast rocking out with her backing singers in front of the crowd. It would be a little cheesy, had it not been for the fact that this is one of the most respected women in fashion, her backing singers are actually supermodels and the crowd consists of the Vogue France staff.
As well as being a great way of drawing attention to the new site, I think it’s also a way for Alt to show to the world that things will be different under her reign. I love that she clearly doesn’t take herself all that seriously, and is willing to spice things up a little bit.
What do you think? Love or hate?