For its new SS12 ad campaign, Mulberry went to the beach. Not somewhere exotic like Barbados or the Seychelles or Mauritius – nope: Brighton Pier. The sugary sweet images fit perfectly with the new collection, which was inspired by the Great British Summer. I love the fact that an iconic British brand like Mulberry is embracing its roots like this, it’s just such a colourful and cheerful campaign. The campaign was shot by Tim Walker, styled by Edward Enninful and models are Frida Gustavsson and Lindsey Wixson.

Now I just feel like ice cream.

SS12 Travel Green SP1 650x841 Mulberry SS12 Ad CampaignSS12 Travel Natural SP1 650x841 Mulberry SS12 Ad CampaignSS12 Travel Natural DPS1 650x421 Mulberry SS12 Ad CampaignSS12 Cookie DPS1 650x421 Mulberry SS12 Ad CampaignSS12 Travel Oak DPS1 650x421 Mulberry SS12 Ad CampaignSS12 Travel Green DPS1 650x421 Mulberry SS12 Ad Campaign

pixel Mulberry SS12 Ad Campaign

  • emma g

    Mulberry does it again! I do love how Mulberry embraces British quirkiness and eccentricity. I absolutely adore this campaign and Tim Walker is my fave photographer. I would love to see a Mulberry presentation at LFW they have a theme and they run with it. You are so right, I would kill for an ice-cream now!
    http://pathtofashioninspiration.blogspot.com/