Mulberry SS12 Ad Campaign

For its new SS12 ad campaign, Mulberry went to the beach. Not somewhere exotic like Barbados or the Seychelles or Mauritius – nope: Brighton Pier. The sugary sweet images fit perfectly with the new collection, which was inspired by the Great British Summer. I love the fact that an iconic British brand like Mulberry is embracing its roots like this, it’s just such a colourful and cheerful campaign. The campaign was shot by Tim Walker, styled by Edward Enninful and models are Frida Gustavsson and Lindsey Wixson.

Now I just feel like ice cream.

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