For its new SS12 ad campaign, Mulberry went to the beach. Not somewhere exotic like Barbados or the Seychelles or Mauritius – nope: Brighton Pier. The sugary sweet images fit perfectly with the new collection, which was inspired by the Great British Summer. I love the fact that an iconic British brand like Mulberry is embracing its roots like this, it’s just such a colourful and cheerful campaign. The campaign was shot by Tim Walker, styled by Edward Enninful and models are Frida Gustavsson and Lindsey Wixson.

Now I just feel like ice cream.

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  • emma g

    Mulberry does it again! I do love how Mulberry embraces British quirkiness and eccentricity. I absolutely adore this campaign and Tim Walker is my fave photographer. I would love to see a Mulberry presentation at LFW they have a theme and they run with it. You are so right, I would kill for an ice-cream now!
    http://pathtofashioninspiration.blogspot.com/