Ralph Lauren Rugby Tweed Run ’11

It’s a chilly Saturday morning as I rock up Covent Garden Piazza with my bike, and drive straight onto what seems like a WWII filmset. Girls and boys, women and men, even kids, clad head to toe in dapper tweed outfits and bikes appear to have taken over the square in front of the new Rugby Ralph Lauren store. This is much to the amusement of the confused tourists looking on and snapping away. That was the scene of the Rugby Ralph Lauren Tweed Run in London last weekend, not one I’ll quickly forget.

The Tweed Run has to be the most stylish bike ride London has ever seen, and although Rugby Ralph Lauren had generously provided me with my tweed jacket and tie for the day, my outfit didn’t hold a candle to the dapper vintage outfits most of the participants had arrived in. Add to that that it was the end of November, so the end of Movember, and just about every man sported an impressive moustache to match the Fourties vibe of the day.

As well as the eager fans of the Tweed Run, a bunch of well-known faces also showed up, including members of the cast of Made In Chelsea (who, despite being kitted out in tweed by Rugby RL, looked exactly as they did otherwise…) and the ever-so-stylish Erin O’Connor. I must admit I got an odd and embarrassing schoolgirl crush on Francis Boulle in his tweed boyish cap…

After a much-needed hot cup of coffee and a nibble, the impressive fleet set off, leaving me behind as I sadly wasn’t feeling great and opted for bed instead. The Tweeders headed in the direction of Sloane Square, where they were treated to a fun afternoon tea, before coming back to Covent Garden. Despite missing out on the actual ride, it was an absolute blast, a real treat for the eyes and fun to catch up with Reem, Osman, Michelle, Brad and Dan (who you can all spot below!).

If you ever have the opportunity to join in on the Tweed Run in the future, you absolutely must! Just have a look at the little video below…

www.tweedrun.com
www.rugby.com
http://alexloves.com/2011/12/ralph-lauren-rugby-tweed-run-11/

The official group pic. I’m in there somewhere… I’m the one wearing tweed.

Ralph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run, Made In Chelsea,Ralph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.comRalph Lauren Rugby Tweed Run ©www.alexloves.com

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  • Dear Alex
    Thank you for sharing these pictures – they are utterly brilliant!! I saw some the other day, but didn’t realise it was such a big event, I thought it was just dapper people hanging out in London!
    Love it!
    Bella x