Louise Gray for Brora

Last night saw the launch of Louise Gray for Brora in the London flagship store. This probably was one of the most intriguing collaborations I’d ever heard of: Louise Gray, known for her absolutely outlandish, colourful, over-the-top creations (which I love), and Brora, known for their quite classic cashmere clothing.

The result? A 11-piece capsule collection which meets right in the middle: you can definitely recognise the Louise Gray aesthetic in a very toned down way, and whereas for Brora this is a slightly more contemporary and colourful range than we’re used to seeing. Sweaters, cardigans and a sweaterdress are accompanied by a bunch of accessories like scarves, socks, gloves and hats, all in super soft cashmere, all in bright colours and a bit of patchwork.

This is probably one of the most unlikely collaborations ever – at the party in Chelsea last night you could spot the Louise Gray clan from miles away, looking slightly out of place between the West London posse – and yet somehow it works. The collection is exclusively available in the Brora Flagship store and online shop as of today. All limited edition, of course.

Brora Flagship Store
6-8 Symons Street
London, SW3 2TJ

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