H&M’s OTHER Collaboration…

Amidst all the H&M x VERSACE madness this week, an email about another H&M collaboration almost passed me by. This time, the high street giant has joined forces with Sophia Neophitou-Apostolou, Editor-in-Chief of fashion bible 10 Magazine, for a small curated collection for sale exclusively at the new H&M Selfridges London concession.

The capsule collection has a strong, minimalist feel to it, with lots of great pieces that allow for a bit of mix & match, and work as both evening and daywear. “The pieces that I have selected for H&M Selfridges focus on staples that have a classic, modern, minimalist feel, strong architectural shapes and really simple clothes to build a wardrobe that doesn’t wear you. I have kept the colours very simple, black, white and cream with some hints of snake, gold and brown for the accessories”, Sophia says.

Available from H&M Selfridges London exclusively from November 24th.

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  • Dear Alex. 
    Thank you for sharing this – its all down to taste, but I prefer this capsule collection to the Versace collection (I know – shoot me) Its alot more tame, however probably more wearable on a daily basis. Every piece you have shown here, I would buy..especially the coat!
    Your website is a fab source of anything fashionably juicy – I am most grateful!
    Bella x