H&M’s OTHER Collaboration…
Amidst all the H&M x VERSACE madness this week, an email about another H&M collaboration almost passed me by. This time, the high street giant has joined forces with Sophia Neophitou-Apostolou, Editor-in-Chief of fashion bible 10 Magazine, for a small curated collection for sale exclusively at the new H&M Selfridges London concession.
The capsule collection has a strong, minimalist feel to it, with lots of great pieces that allow for a bit of mix & match, and work as both evening and daywear. “The pieces that I have selected for H&M Selfridges focus on staples that have a classic, modern, minimalist feel, strong architectural shapes and really simple clothes to build a wardrobe that doesn’t wear you. I have kept the colours very simple, black, white and cream with some hints of snake, gold and brown for the accessories”, Sophia says.
Available from H&M Selfridges London exclusively from November 24th.
