As of today, Chanel has taken over Harrods, and the result of this collaboration is, for lack of a better word, magical.

I’m still slightly flustered and overexcited and giddy as I write this post, because loyal readers will know about my love for Chanel, so imagine my excitement after seeing the massive 350 square metre installation called “Une Promenade”, which guides you through the world of Chanel, all the famous Harrods windows featuring the AW11 collection, a pop up fashion boutique with more bags than one can imagine (including some exclusives for the occasion) and a massive beauty boutique featuring all your favourite products plus a few exclusives – and a photobooth. Yep, I’m still slightly overwhelmed by it all!

For 3 weeks only, you’ll be able to discover the world of Chanel (finishing September 24th), and if you’re in London at all, I urge you to go for a visit. Fans of the brand will go crazy, but you don’t even need to be a Chanel fan to appreciate it – the installation is phenomenal. Imagine Disneyland, but Chanel-style.

“Une Promenade” is arranged in several sections, based around some of Chanel’s famous numbers. You enter them through the main room a garden scene based on the SS11 show decor (the show I was lucky enough to attend), then you go into different sections: 2.55 for the bag, where a video installation takes you through the entire creation of the iconic quilted bag – incredible! 31 stands for 31, Rue Cambon, where Coco Chanel’s apartment was, and the room is devoted to the haute couture part of the brand. 54 stands for the legendary Chanel tweed jacket, 5 stands for the Nº5 perfume, and so on. You just have to go by and discover it for yourself, the installation opens to the public tomorrow. That’s an ORDER!

If you are going, then I do apologise, as I’m about to ruin it for you all with my overload of pictures!

Chanel at Harrods, from September 6 – 24


The Harrods Bear dressed in Chanel!

Susie Bubble


Some exclusive Chanel designs incorporating the iconic Harrods green


Fun in the Chanel photobooth with The Fash Pack and Coco’s Tea Party

In the goodie bag, a Chanel Pop Up book… little works of art!

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  • A Girl, A Style

    Ok, you know this is basically pure, unadulterated porn to me?! So sad I couldn’t make the launch today (only you would get how hard it is to say no to Chanel!), but will make sure I get there next week. Thank you so much for sharing!!

    Briony xx

    • Alex Loves

      Definitely go if you can, it’s fantastic! x 

  • TheCountryGirl

    totally, amazing xx

  • Kim A.

    Alex, these pictures are Ah-mazing!!! I love CHANEL!!! I live in the US and I’m unable to attend this event. I would love to share some of your photos with my US friends (so that they may enjoy) on my fashion blog (I’ll link my friends back to your blog). I’m so glad you had a fabulous time and your documentation of the event was extraordinary.

    SassyUptownChic xoxo Kim

  • Jessie in Fashion Limbo

    Really cool view into what looked like a fun event. Loved the photobooth pictures, but love more that petroleum blue Chanel bag, what a freackin’ cutie

  • Prettyfashionforward

    Oh I’m OH sooo jealous I’m not in London! I seriously want the plastic Chanel bag in Harrods classic colors! Lourve it!!!


  • Michelle

    OMG those photos are amazing. Thanks for sharing with a Kiwi gal who adores Chanel. So wish I could just jump on a plane and see it in person after seeing those amazing pics

  • Rachel Montague-Ebbs

    Fabulous! Your photos are great. It looks a treat. I shall hot foot it there straight away

  • TheOnlineStylist

    Oh my goodness – this is utter heaven and I WILL be making space in my LFW schedule to go and kneel before the temple of Chanel! The pictures are amazing and so glad you shared –  I need to go and stroke that giant bag! xxx

  • Natasha Nicole W

    Amaaaaaazing photos! xx

  • anna

    aaawesome, thank you so much. im just about to move to town next week so ill definetely pay a visit.

  • Michele_mahieu

    my god! it gets better with every picture!!!

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  • Alex Vanthournout (@Alexxxje)

    I once hung out with that Chanel bag in real life…