Boohoo AW11 Preview



Although Boohoo.com is still relatively new on the fashion scene, the online retailer is fast becoming one of the big players around. They’re known for their very quick adaptation to trends, and their cheap cheap prices. Ok, so it might not be haute couture, but this is fast high street at its best.

Boohoo picks up on trends and transforms them into affordable and fun fashion, but you have to be quick: they never re-stock, so once a style is gone, it’s gone forever. As with most online-only shops, I’m always a bit weary about what it might look like in real life, but at the press preview a few weeks ago I got to see some of the AW11 collection up close and wasn’t disappointed. Yes, nowadays I do prefer paying a little more for classic, timeless pieces where I prefer amazing quality over quantity, but for a quick and inexpensive trend-fix, Boohoo is a great option especially for the accessories. For less than £50 you can pretty much bag yourself a whole new outfit.

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