IMG 4002 650x487 Be A Rockstar with Paco Rabanne Black XS

A handful of other bloggers and myself were invited last week to the exclusive launch of Be A Rockstar with Paco Rabanne in Paris. Completely unaware of what was going to happen, we were whisked off to a small venue, where upon arrival, we had hordes of fans screaming our names and shoving pictures with our own faces on it to sign. It quickly became clear that, for one night, we were the rockstars.

Be A Rockstar is an exclusive partnership between Paco Rabanne and Universal Music. The new website will offer users an exclusive behind-the-scenes look of 3 bands – no one other than Two Door Cinema Club, Kaiser Chiefs and Cold War Kids – who in a series of videos exclusive to the site let you follow them around their travels, gigs, etc.

Alongside the video content, you’re also able to go and live part of the rockstar lifestyle yourself through a series of digital immersive experiences. And as part of the launch, we were invited to recreate those experiences in real life. Crowdsurfing, smashing a guitar up, tattoos – the works. The result of our rockstar night is below…

www.be-a-rockstar.com is live now.

IMG 4001 650x866 Be A Rockstar with Paco Rabanne Black XSIMG 4003 650x487 Be A Rockstar with Paco Rabanne Black XS
The Smash-A-Guitar Experience
Before
IMG 4016 650x866 Be A Rockstar with Paco Rabanne Black XS
After
Photo 83 650x987 Be A Rockstar with Paco Rabanne Black XS
Photo 127 325x493 Be A Rockstar with Paco Rabanne Black XSPhoto 120 325x493 Be A Rockstar with Paco Rabanne Black XSPhoto 121 325x493 Be A Rockstar with Paco Rabanne Black XSPhoto 123 325x493 Be A Rockstar with Paco Rabanne Black XS

The Crowd Surfing Experience
IMG 4022 650x487 Be A Rockstar with Paco Rabanne Black XSPhoto 68 650x987 Be A Rockstar with Paco Rabanne Black XS

Isabelle OC is clearly a true rockstar…


No rockstar is complete without some tattoos…:
IMG 4027 650x487 Be A Rockstar with Paco Rabanne Black XSIMG 4019 650x866 Be A Rockstar with Paco Rabanne Black XSIMG 4028 650x866 Be A Rockstar with Paco Rabanne Black XS

DSC 4475 650x976 Be A Rockstar with Paco Rabanne Black XSIMG 4029 650x487 Be A Rockstar with Paco Rabanne Black XS
Coolest/cutest goodiebag EVER

IMG 4050 650x487 Be A Rockstar with Paco Rabanne Black XS
A little chocolate treat for birthday girl Hayley!


And no rockstar can survive a heavy night without a relaxing morning in the spa, right? IMG 6407 650x487 Be A Rockstar with Paco Rabanne Black XS
Chilling at the incredible Espace Payot


I was a guest of Paco Rabanne

pixel Be A Rockstar with Paco Rabanne Black XS