Lingerie brand Etam is back in the UK!

Lingerie brand Etam is back in the UK!

IMG 1220 650x487 Lingerie brand Etam is back in the UK!

Growing up in Belgium, lingerie label Etam was pretty much everywhere, but since moving to the UK, it’s kind of slipped my mind a little. I was told that only a couple of years ago, Etam, and it’s younger teen label Tammy were also immensely popular here, before the brand completely disappeared from the UK market.

Now, celebrating its 100th birthday and after recruiting supermodel Natalia Vodianova not only as a face, but also as a guest designer for the brand, Etam is ready to return to the UK market with a splash. In the rest of Europe, Etam has a kind of Victoria’s Secret status – its show is always held during Paris Fashion Week, and the last one had Karen Elson, Beth Ditto, the Kills and Janelle Monae performing, whilst fashion royalty like Kate Moss and Eva Herzigova graced the front row.

For now, the collection is just available online in the UK (www.etam.co.uk), and I got to have a close up look at it in a fancy hotel suite last week. My opinion? There’s something for everyone there, all at really affordable prices (which is what REALLY matters to me when it comes to underwear). Frilly and girly, sexy and dark, comfortable and warm, and every day pieces… go check it out now whilst the sale is on!

IMG 1214 325x433 Lingerie brand Etam is back in the UK!IMG 1212 325x433 Lingerie brand Etam is back in the UK!IMG 1225 650x487 Lingerie brand Etam is back in the UK!IMG 1227 650x487 Lingerie brand Etam is back in the UK!IMG 1230 650x866 Lingerie brand Etam is back in the UK!IMG 1215 650x487 Lingerie brand Etam is back in the UK!IMG 1229 650x487 Lingerie brand Etam is back in the UK!IMG 1224 650x487 Lingerie brand Etam is back in the UK!IMG 1221 650x487 Lingerie brand Etam is back in the UK!IMG 1213 650x487 Lingerie brand Etam is back in the UK!IMG 1218 650x487 Lingerie brand Etam is back in the UK!IMG 1219 650x487 Lingerie brand Etam is back in the UK!IMG 1228 650x487 Lingerie brand Etam is back in the UK!

And if those pictures don’t get your pulse racing, perhaps these lookbook images of Natalia Vodianova modelling her AW11 collection for Etam will… Can you believe this gorgeous girl has had 3 children?!!!

Look MURMURE 1932587a 325x433 Lingerie brand Etam is back in the UK!Look MUSIC HALL 1932588a 325x433 Lingerie brand Etam is back in the UK!Look MYSTERIEUSE 1932604a 325x433 Lingerie brand Etam is back in the UK!Look BLACK SWAN 1932599a 325x433 Lingerie brand Etam is back in the UK!

The full show below. Mark Ronson, Beth Ditto, The Kills, Boy George… and those are just the performers. Victoria’s Secret, eat your heart out!

pixel Lingerie brand Etam is back in the UK!
  • http://www.webhostings.in/ web hosting companies

    The post is written in very good manner and it entails many useful information.

%d bloggers like this: