Today, I’ve got a little sneak preview of the ASOS AW11 own-brand collection for you, landing in the online store in the next few weeks and months. I’m absolutely in love with every single item in the lookbook (half of which isn’t even on here), and it’s just gobsmacking to think how far the label has come in the past few years: from copying celebrity styles (ASOS means As Seen On Screen, after all) to becoming real trendsetters themselves…

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  • wowww, it all looks really nice! I don’t shop on asos enough (I get to checkout then see how much I’ve spent and chicken out), but it just keeps on getting better and better.

  • You are syleblogger by all those means 

  • you are styleblogger by all means included