Say ‘hola!’ to Medwinds, a brand new online-only label for men and women arriving on our shores all the way from Spain. The Mediterranean-inspired label is not about avant-garde fashion statements, but about timeless classics. It’s not about a massive collection either, this is definitely quality over quantity. I can attest to both of these statements, as last week I got to play with the collection at its UK launch at Cube PR.

So what’s so special about Medwinds? Other than great quality materials (soft, soft leather bags… *sigh*), it’s the way they’ve dealt with the ‘online retailing’ issue, which so many young companies still struggle with. To be found online only, Medwinds offer not only competitive prices by cutting out all the middle men and shipping straight from the production line, but they also offer free shipping AND returns anywhere within Europe. And that is pretty special these days.

For me, this entire range is like the dream wardrobe I’d like to pack to go on a summer holiday. Comfy, plenty of interchangeable essentials, good materials and great accessories.

Hello Medwinds, good to have you around!

www.medwinds.com