Designers at Debenhams AW11

Confession time: I’ve never really shopped at Debenhams before. Before you call me a weirdo, let me explain. First of all, I’m not from the UK, so when it came to going department stores, I’ve always gone to the ones with more of an international fame, like Selfridges and Harvey Nichols. This is all about to change though…

I was invited to the Debenhams AW11 press day, where I discovered the Designers at Debenhams collections. I knew they existed, but it was never really tempting enough to tempt me into one of the stores… Now I’ve seen just how good they are (and cheap!), I’ll be first at the door the day these land in store! This is a great opportunity to own a high street piece designed by one of your favourite designers, without all the hype and queueing that comes with the Topshop or H&M collaborations.

As a massive John Rocha fan, I was delighted to see the Rocha. John Rocha line has all the trademarks of his own range, but slightly more accessible, and much more affordable. The knitted sleeve beige coat or black (presumably) faux fur trench are high up on my wintercoat wishlist, Principles by Ben de Lisi is bang on trend with tons of pleated offerings, Butterfly by Matthew Williamson follows his own 70’s luxury inspired collection (big furs, wide leg trousers, paisley patterns) and J by Jasper Conran is sleek and tailored as we can expect from him.

There’s pops of colour from the Betty Jackson. Black collection, Star by Julian Macdonald is surprisingly young and playful and H! by Henry Holland follows his cheeky heritage inspired collection we saw on the catwalk earlier this year. All in all it’s a pretty amazing lineup of who is who in the UK fashion industry and there’s undoubtedly something for everyone in these collections.

Possibly even more exciting is the /Edition range, a concept in which Debenhams introduces a few really hot designers possibly unknown to the greater public (but long-time favourites of the fashion crowd, obviously). Next season’s selection includes Preen, Jonathan Saunders (that leather-sleeved coat, please?), Roksanda Ilincic (new for next season) and Jonathan Kelsey for shoes and accessories.

Supporting young talent, not just for one season but for the long haul, that’s my kind of thing. Debenhams, I’ll see you in a little while!

Rocha. John Rocha


J by Jasper Conran

Butterfly by Matthew Williamson

Betty Jackson.Black

H! by Henry Holland


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  • it’s funny, i’ve never been to debenhams to buy clothes either, but then last year i went with a brazilian friend (she was looking for some perfume that was being sold there) and we decided to stroll around the shop. i got two H by Henry Holland items and ended up wearing them like crazy! now that i’m moving back to the UK i’ll make sure to pay a visit once their a/w collections start. :)