Zoe Karssen is one of the many discoveries I’ve made during my press day rounds. The young Dutch label offers comfortable t-shirts and sweatshirts with slightly tongue-in-cheek slogans and imagery. They’re high in quality and smile-factor and it’s no wonder they’ve already been picked up by shops like Matches, Liberty and Net-a-Porter.
The lookbook and little video made for the current collection is really great, funny and playful, and doesn’t take itself too seriously – exactly what this brand is all about.
p.s. My favourite? The GTL one. And if you have to ask, then clearly it’s not for you.
Images my own and via Zoe Karssen