Introducing… Zoe Karssen

Introducing… Zoe Karssen

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Zoe Karssen is one of the many discoveries I’ve made during my press day rounds. The young Dutch label offers comfortable t-shirts and sweatshirts with slightly tongue-in-cheek slogans and imagery. They’re high in quality and smile-factor and it’s no wonder they’ve already been picked up by shops like Matches, Liberty and Net-a-Porter.

The lookbook and little video made for the current collection is really great, funny and playful, and doesn’t take itself too seriously – exactly what this brand is all about.

p.s. My favourite? The GTL one. And if you have to ask, then clearly it’s not for you.

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Zoe Karssen Pre Spring 2011 Collection from Quince Karssen on Vimeo.

Images my own and via Zoe Karssen

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  • Reena

    It’s t-shirt time!! GTL baby!! Ha :) Love the GTL t-shirt I think I need it in my life x

  • Snippetsofshinythoughts

    Hoooot! Hoot! Love these, maybe its just the hot models.. love how they’re making fun faces too :) x

  • Olivia Phillips

    The GTL one is blowing my tiny mind. Need.

    Olivia xx

  • StephanieDJL

    I love everything!

  • Please Don’t

    Love Zoe Karssen, my favourite dress down chic!