It takes a lot for new labels to stand out from the crowd these days. New launch Faun does just that: they aim to bridge that awkward gap between the high street and luxury brands without letting their design standards slip. As a twenty-something I’m slowly trying to leave the high street behind, but I’m not quite capable yet to pay for high end labels just yet. I know many of my friends are feeling the same way I do, so surely there’s a gap in the market, yet very few brands seem to be focusing on it.
So when I was invited to an intimate launch for new British label Faun, designed by George Singleton, I was obviously intrigued. It already has the stamp of approval from Grazia and Sketchbook Magazine, so it’s obviously attracting the right kind of attention, and after seeing the collection in person, I can see why. Myself and a handful of other bloggers like Anastasia & Duck, Carina 100, Fashionista Barbie and Wolf Whistle (and many more!) were treated to tea and cakes from Molly Bakes (and I finally discovered what Welsh Rarebit is…) at the supercool quirky Clerkenwell shop Out of Town, before getting a real introduction to the brand.
The collection is small and simple and focuses on some key pieces in several colours and prints. The real story behind Faun lies in the details: little exposed zips, open backs, clever panelling and beautiful fabrics. The price point lies a little higher than the high street but I guess that’s what you pay for a higher quality item. You can buy the collection online from now on, on the newly launched website.
Pictures by myself and Stuart Watt