Selfridges probably has the best windows in the world – that’s a fact. Every time the new window displays go up, it’s a new visual feast, like little works of art. I hardly ever walk past without taking my camera out and taking a snap.
Being featured in a big department store’s windows is usually an honour left to the big, established brands. So now, especially with London Fashion Week getting closer, I was very excited to hear about the Bright Young Things displays going up. Bright Young Things are 25 designers chosen by Selfridges, ranging from the world of fashion, accessories, millinery, set and prop design, illustration and art. 20 of them have been offered the opportunity to showcase their work in the famous Selfridges windows – the first 10 having gone up now, the next 10 are launching February 4th.
Additionaly, in-store there will be 2 temporary shops showcasing the best pieces from all the designers – which include some limited edition items exclusive to Selfridges. You can also shop the Bright Young Things online here.
The first batch features Charlie Le Mindu, Alex Noble, Lilee, Frances Conteh, Simone Rocha, Craig Lawrence, Kristy Ward, Sophie Stephens, Kei Kagami, art collective The John Hour and RP/Encore. A couple of the names I’m familiar with from their shows at London Fashion Week, a few other names were new discoveries, but needless to say, the Selfridges’ team have definitely chosen some wonderful – and surprising – names. Big kudos to Selfridges for allowing these young and quite unknown designers the exposure they so desperately need. Names to remember!
Some of my favourite picks from the online shop: