PERFECT shirt.

You may not have heard of KAGE before, because they’re still pretty new kids on the block with barely 2 seasons under their belt. But a sneak peek at their lovely AW10 lookbook should hopefully change all of that.

See, when I first got to know this Dubai-based label by childhood friends Arwa Abdelhadi and Basma Abu Ghazaleh a few months ago, they were all about the cute, girly, casualwear. The SS10 collection was filled with comfy T-shirts and daydresses – the sort of collection you want to fill your suitcase with for a holiday on the beach.

So when I met with KAGE’s lovely PR last week to see some pieces of their new collection, I was a little surprised. The KAGE woman seems to have grown up a bit, left the beach and walked straight into the office ready for some serious business. This new collection is feminine, sophisticated yet still full of quirky elements. It’s completely different, but a brand that’s willing to evolve is always a good thing in my opinion!

Unfortunately, I can’t post the whole lookbook, so I’ve picked some of my favourites. I particularly love their take on classic shirts. Their little cuff or shoulder details makes all the difference in the world, I now find myself craving a shirt for the first time in years! There’s also a cute video to accompany the shoot.

www.bykage.com, for stockists, check out their facebook page.


Little black dress with amazing texture



KAGE’s take on the classic shirt



More casual sweaters, dresses and T-shirts


My new SS10 KAGE top at Field Day festival last weekend



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