It’s been a very exciting week for me. Perhaps I didn’t post as often as usual, but I’d like to think the posts were some of the best work I’ve put on here and your many comments seem to agree! I feel like the blog is really coming to its own recently and I’m so excited about what I’ve achieved in just 6 months’ time (YUP, THIS WEEK – another exciting announcement about that coming soon) and where it might all be going.

I can’t say it enough, but I’m so grateful for the many people I’ve met already; the bloggers, the tweeters, the designers, the fellow fashionlovers. One of those tweeters is the fabulous Kate Lawson (@katelawson_). Founder of, freelance PR extraordinaire and fellow Islingtonian.

Last week Kate plied me with a couple of Mojitos, then kindly offered me the opportunity to become the fashion writer for her booming website (and empire), so I obviously I said yes. I love a good challenge after all. has been mostly celeb, movie and music based, and I’ve been given pretty much a free reign on what to write about – cool or what?

So, as of today I’ll be writing items for on a daily basis – worry not, normal service resumes here. I hope you come and check it out once in a while! My first post, a Cannes fashion post-mortem is up now, you can read it here.

Lots of love,


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  • wkw_ed

    Congrats, Alex!

    Can’t wait to read your new stuff. And your recent posts have been stellar, no doubt :)

  • Nice one Alex, hope it goes well for you.