The lovely girls at Robinson Pfeffer invited me round their showroom today for a little snoop around the new AW10 collections, and I fell in love with so many new designers, I just have to share them with you.

First up has to be Stolen Girlfriends Club. I sort of knew this brand already, it’s been for sale at Asos.com and at Start for a while, but now I’m just completely blown away by this collection!

If you don’t know who they are, here’s what you need to know: SGC was founded in 2005 by 3 surfers from New Zealand who accidentally stumbled into the fashion game. They quickly gathered an ever-growing legion of underground fans (which include Juliette Lewis and Kate Bosworth) and are now also sold in Australia, Japan, the US and Europe. And Asos.


Initially a lot of the collection was based around T-shirts and denim, but as the brand grows in popularity and confidence, the boys seem to take their design to the next level. All clothing from their fashion ranges are designed and made in NZ to ensure the highest standards. They’ve also added unisex jewellery range called “Heavy Metal”. More about that some other time.

This is, beyond a doubt, one of the coolest collections I’ve seen in a long time, and all of it seems pretty suitable for right now – I don’t want to wait for winter, dammit! The cropped fringe tees are just what summer needs. Anyway, I’m really excited so forgive me for going slightly overboard with the pictures.
Also, I constantly get bullied by my male friends for not posting enough menswear, so I’m adding some of the male looks as well (which have some epic denim-on-denim going on)! Enjoy!

www.stolengirlfriendsclub.com