Burberry‘s homecoming to London last season was probably the biggest show the city had seen for years – the gigantic tent erected especially for the occasion to hold a 1000 people, the Hollywood A-listers on the front row, even Holy Anna Wintour in attendance and a collection that reminded us that the young designers we’d seen all week were still on a completely different playing field than the great Christopher Bailey.

So how great was the surprise when Mr. Bailey announced they’d stay in London for another season? How could he possibly top that moment? Well, by streaming it live worldwide in 3D as a complete first, for one. By getting more celebs to join him in the front row, not only in London, but also at the exclusive 3D parties in Tokyo, New York, LA, Paris and Dubai. But best of all, by just letting his work speak for itself, and getting his best collection so far out there.



Arriving at the tent in a downpour was almost enjoyable, as a long line of adorable boys clad in black with Burberry umbrellas escorted us to the tent, where they’d made it rain inside as well. Rain was projected on the gigantic screens all around the tent, the sounds of a thunderstorm echoed throughout. Yep, Mr. Bailey sure knows how to set the mood for a bit of a gloomy A/W collection.



Once the celeb-mayhem had settled down – Clare Danes, Kate Hudson, Kirsten Stewart, an Olsen Twin, Mario Testino, Twiggy, Leigh Lezark, Julia Restoin Roitfield, Anna Wintour, Carey Mulligan, The Kooks, Snow Patrol, to name a few – we finally got down to business. If Christopher Bailey has any say over it, no sheep will be left unturned (or left unshaven, as it were) next season, as there were shearling coats in every size and shape as well as sheepskin-lined boots. The high-collared shearling aviator jacket will be The Next Big Thing next season, mark my words.
The Burberry Cadet Girls, as Bailey had aptly named them, all oozed sexy military references in the outerwear, from the soldier girls (the khaki uniforms are enough to make me want to join the army), to the Airforce (the aforementioned leather and shearling aviator jackets) and the Marines (the big blue overcoats with gold buttons).
However, underneath the tough uniform peeked a sexy woman, wearing lace skirts, silk dresses and naughty over-the-knee leather boots. For once the focus wasn’t on the iconic Burberry Trenchcoat, but just by counting the amount of people in the crowd wearing one (a few dozens), it doesn’t look like its popularity isn’t fading just yet.



Half an hour later after the show, a select couple of pieces from the catwalk were on sale through the Burberry website for a few days only, another first. Love it or hate it, but here’s a brand that’s fully embracing the digital future rather than fighting it. They were pioneers with the live streaming on the internet, now 3D, the Art of the Trench website, embraced Twitter and bloggers. The magic formula of Burberry and Christopher Bailey doesn’t seem to be fading just yet. Who knows what they’ll come up with next season, but please, could you do it in London again?

LFW, over and out.

All images my own, through www.londonfashionweek.co.uk, or via Burberry.

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  • Hello

    This is like my morning coffee, I mean your website, I’ve been an ignorant on so many topics but thanks to you I learned much. Umbeliveble how I believe something and then I discover that the reality is totally different. Your articles are great to say the least. I love, love, love your blog! I love the way you write your articles by the way, you’ve done an excellent job with your website!

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