As celebrity clothing lines go, The Olsen twins’ The Row has not been your average overhyped, underdesigned PR stunt. In the 4 years since it was launched, The Row has slowly been garnering the respect of the fashion industry, with its well designed simple yet perfectly tailored classics. (It was named after Savile Row, as they wanted to really point out the focus on tailoring) The collection now includes menswear, and is sold worldwide by some of the most exclusive retailers, proving they’re no one-trick-pony.

Yesterday, once again very quietly, they added an extensive website and shop to their ever growing fashion empire. There’s lookbooks for their SS10 men’s and Pre-fall, SS10 women’s collections and accessories lines and the promise of a sneak peek behind the scenes of their upcoming NYFW presentation. The shop isn’t up and running just yet, but will be soon.

I’m currently obsessed with the Men’s SS10 lookbook. Perfection in 16 looks…