I’ve just had the honour to preview the Peaches for PPQ collection launch at Selfridges today, and here’s the real honest truth:
The pieces weren’t actually that bad at all.
But… that’s where the good news ends. The collection was launched today on the ground floor at Selfridges, smack-bang-in-between the Topshop and Lipsy concessions. Glamorous? Hardly. The low-key affair was a far cry from the usual glamorous parties we’ve come to expect from PPQ. Perhaps they’re feeling the credit crunch too, but a little bit of effort could have gone a long way.
In typical Peaches style, there were black, lacy party dresses, tops, skirts, and jackets, often with accents in… peach of course. One classy black and white dress particularly caught my eye, with a nice detailing in the bow-shaped buttons. One look at the £259 pricetag, however, and the love was truly over.
If you launch – and sell – your clothing in the high street department of Selfridges, it is only normal for people to draw comparisons with the surrounding brands, and it fails miserably. Kate Moss’ collection for Topshop compares almost just as well in the fashion stakes, but her dresses only cost around £65. In comparison, Kate’s is a celebrity collection done well.
If they wanted to attract a higher market, then this is really not the right way to do it. Glossy magazines like Vogue are hardly going to be impressed by its Selfridges concession and from November 21st on www.oli.co.uk.
The centrepiece of the launch was the black patent vanity case handbag, “with all the ingredients for a perfect night out included”. This being Peaches Geldof, it’s easy for the imagination to start running wild, but a peek inside revealed an entire line of makeup to recreate Peaches’ gothic look by Collection 2000.
The bag, similar to one often sported by Ms. Geldof herself, is actually quite cute, until I spotted its £199.95 pricetag. Only a limited edition of 150 was made to make it seem like it’s this season’s “It-bag”, but in essence, it’s a simple, plastic-looking round case with little or no design done to it at all. Unless you count the “Peaches” emblazoned on the front of course…
In fact, noticeably absent was any mention of the label “PPQ” on any of the clothing, with the label just proclaiming “Peaches” everywhere, which makes me wonder whether Percy Parker and Amy Molyneux have perhaps been regretting this particular collaboration and are keeping themselves distanced from the collection.
Also noticeably absent was Ms. Geldof herself, who probably could have benefited with personally impressing some magazine editors with her attendance. Her fashion-credibility is not that great after all, especially fresh after her Nylon-column fiasco.
Final verdict? A decent collection, sure, but way too overpriced. It definitely captures Peaches’ style completely, and the 15-year old girls who still regard Ms. Geldof as a style-icon of some sort, will just not be able to afford any of it. On top of that, it seems like she can’t even be bothered to show up and promote herself, which I thought was all she ever did anyway.
PPQ, on the other hand, by granting this girl her own very self-indulgent collection, have lost all edge they based their entire reputation on, and in doing so, lost a lot of credibility. It is a blow they might not recover from that easily. And this is what probably hurts the most: whereas everyone pretty much expects a bit of rubbish from Peaches nowadays, I truly loved PPQ. Let’s hope they bring an amazing A/W 09 collection in February to make everyone forget this little… debacle.